We establish new businesses and empower adoptive, equitable founders.
Our 5 Pillars for Success
Establish Core Strategy
Every house needs a strong foundation. For each of our portfolio businesses, we write the initial business plan, establish timelines, develop a go-to-market strategy, and conceive the roadmap for consistent growth and scalability.
Market DifferentiationThere needs to not only be a market demand for our businesses, but also substantial differentiators that set them apart from the competition, innovate and push the envelope, and build significant value that sets the stage for future lucrative exits.
Digital PresenceSeeing is believing. That’s why we set up each of our portolio businesses with result-driven digital presences to communicate the brand’s values, augment marketing initiatives, and begin accruing attention and authority within the customer base.
Inaugural CustomerEach of our businesses needs an inaugural customer. We “wow” them superior services and the business’ market differentiators, thus setting the stage for continued business, positive testimonials, and word-of-mouth marketing.
Initial RevenueThe phrase “leave the engine running” is appropriate here. We put all of the pieces in place to bring in that first revenue and prove concept. At this point, it becomes time to bring in an adoptive, equitable founder and give them the keys to ensure continued growth.
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